On Monday, November 5th, Ella Ri pitched Adobe Systems, Inc. (NASDAQ: ADBE) to add to the Information Technology Sector holdings. Adobe is a diversified software company with three main business segments: Digital Media, Digital Experience, and Publishing. Ella expects strong revenue growth over the next few years due to Adobe’s technological investments in AI and cloud, its timely move into the Digital Experience market, and its ability to capture industry trends such as a rising importance of content creation. Adobe’s recent acquisitions of marketing management and analytics companies will allow it to further expand its Digital Experience capabilities. Additionally, Adobe’s large partnership network of 5,000 media agencies, software vendors, and system integrators will facilitate customer base expansion. She also believes that Adobe’s $8B share buyback program through fiscal year 2021 is favorable for shareholders. The class purchased 50 shares of ADBE totaling $11,800. This transaction makes ADBE more than 1% of Monday’s SMIF portfolio.