Pak Pamornsut’19 pitched Electronic Arts (EA) to the Student Managed Investment Fund (SMIF) on December 3, 2018. Founded in 1982, Electronic Arts is a video gaming company that develops and publishes games across a wide range of genres. They are well known for franchises, such as FIFA, Madden NFL, NHL, Battlefield, and Star Wars. After making the shift physical to digital revenue, Electronic Art has increased margins and is investing in research and development in order to innovate within their industry, as disruption from technology spills over. Electronic Arts strong executive team, acquisition of GameFly cloud gaming technology, licensing competitive advantage, diversified genres of games and use of big data will continue to drive strong growth and margins for the company. The class voted to buy 125 shares of EA, making EA more than 1% of Monday SMIF’s Portfolio.