Harrison Colville ’19 pitched Procter & Gamble (PG) to the Student Managed Investment Fund (SMIF) on March 4, 2019. Founded in 1837, Procter & Gamble’s goal is to provide branded products and services of superior quality and value that improve the lives of the world’s consumers, now and for generations to come. P&G recently consolidated their strategy and currently has 65 brands throughout 5 different revenue segments. The various segments include fabric and home care; baby, feminine, and family care; beauty; health care; and grooming. P&G’s newly focused strategy and notable reduction in expenses provides opportunities for growth and continued sustainability. P&G has enormous global influence and works hard to implement and achieve sustainability goals. Programs like Dawns wildlife rescue and Tide loads of hope are two examples of the countless efforts P&G puts forward to give back to communities across the globe. In 2018, P&G released exceptional financial results and generated $66.9 billion is revenue. The class voted to buy 150 shares of P&G making it 1.57% of the equity portfolio.