Helen Fish ’21 pitched Estée Lauder Companies (NYSE: EL) on November 16th, 2020. Estée Lauder Companies Inc. is a marketer and manufacturer of skin care, fragrance, makeup, and hair care products. It launched in 1946 and has been expanding globally since then. The company provides the portfolio exposure to the resilient cosmetics industry. Estée Lauder operates within the Personal Care Products GICS industry group within Consumer Staples. The company has a proven track record or predicting and keeping up with fast-changing trends within the cosmetics and skin care industries. Estée Lauder has a precise focus on prestigious cosmetics, skin care, and fragrance. The brand portfolio strengthens the EL brand image and appeals to a number of different demographics. Estée Lauder in also working towards a number of initiatives in order to have environmental, social, and governance impact. The company has many value drivers including agility within the industry, a focus on growth trends, and strong positioning within the industry. The SMIF class voted to buy 150 shares of EL at an executed price of $256.00 and sell 390 shares of KR, 325 shares of CPB, and 145 shares of PG.
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