Emily Spitz ‘21 pitched NIKE, Inc. (NYSE: NKE) on March 29th, 2021. Nike is the largest athletic footwear and apparel company in the world. Nike sells products through wholesale retailers as well as through Direct-to-Consumer which includes Nike mono-brand stores and online platforms. In fiscal year 2020, about 39% of Nike’s revenue came from United State’s sales, and 61% of revenue came from international sales. The Consumer Direct Offense and Consumer Direct Acceleration strategies aim to better understand consumers and strengthen Direct-to-Consumer sales. Nike value drivers include increasing digital sales to 50% of total revenue, increasing market share opportunities in China and the women’s business, and continued strong athletic endorsements fueled by the return to organized sports. The class voted to buy 265 shares of NKE at market price, sell 100 shares of BABA, and sell 30 shares of SPY.