Eric Hubey ’16 pitched Nike Inc. to the Student Managed Investment Fund (SMIF) on February 17, 2016. Nike, a globally recognized brand, engages in the design, development, marketing and sale of footwear, apparel, and equipment, accessories and services. It focuses on NIKE Brand and Brand Jordan product offerings in seven key categories: running, basketball, football, men’s and women’s training, NIKE sportswear, and action sports. The company’s wholly-owned subsidiaries include Converse Inc. and Hurley International LLC. Nike has a significant global presence, with their largest two markets coming in the United States and China respectively. Nike has a robust growth strategy and excellent margins, to date. Eric touted the company’s strong fundamentals and their large position and steady performance in the S&P 500. The SMIF agreed and saw Nike as an excellent opportunity to diversify and grow our Consumer Discretionary sector. In the end, the SMIF voted to enter into Mr. Hubey’s recommended position.