Max McKelvy ’16 pitches Microsoft Corporation to the Student Managed Investment Fund (SMIF) on March 2, 2016. Max carefully outlined his top-down strategy and discussed why Microsoft would help the SMIF capture some of the larger returns in the S&P 500. Microsoft has been a company in transition for close to the last decade. Effectively shifting the focus of their business model away from hardware and decidedly in the direction of software and cloud computing. Margin growth is especially promising in the realm of cloud computing. Max was confident that Microsoft’s management team, lead by Satya Nadella (CEO) and Amy Hood (CFO), to cut wasteful costs and deliver on their modified business strategy. In the end, the SMIF decided to pass the motion and purchase MSFT