Mary Anne Click ’19 pitched Lululemon Athletics to the Student Management Investment Fund (SMIF) on November 12, 2018. Founded in 1998, Lululemon’s mission is to provide individuals with the best athletic clothes possible to help them achieve their goals. Lululemon is much more than just a retail brand; they strive to create a community among their consumers by promoting healthy lifestyles and actively engaging in the fitness community across the globe. Starting from just producing yoga clothes, Lululemon has expanded their product offerings to include lines for almost any athletic endeavor, ranging from surfing to CrossFit to dance. Additionally, the organization prides themselves on marketing through authentic individuals leading healthy lifestyles who are visible in their own communities versus an emphasis on expensive celebrity athlete campaigns. Over the course of this calendar year, Lululemon has continued to grow at an astonishing rate through their physical footprint and their digital one, which has doubled their market capital. The class voted to buy 70 shares of LULU at $139.67.