Chloe Green ’24 pitched Celsius Holdings, Inc. (NASDAQ: CELH) on March 4, 2024. Celsius Holdings is a fast-growing global company that engages in the development, processing, marketing, sale, and distribution of functional drinks and liquid supplements. It markets its product offerings in 10 countries and has growth strategies driven by expansion into international markets, distribution channel expansion, and strategic marketing and partnerships.
The investment thesis emphasized the growth that the company has seen in recent years, as well as growth within the market for energy drinks going forward. Celsius’ unique product differentiation and emphasis on healthy alternative ingredients compared to competitors gives it potential to become the next industry leader in the market for functional beverages. SMIF voted to buy approximately $36,500 of Celsius Holdings (CELH), financed through the selling out of the portfolio’s position in Procter & Gamble.